Culture-First Leadership
Lead with Culture. Influence Without Control.
Your smartest people are frustrated. Teams feel misaligned.
And you’re carrying more weight than you should.
Most tech leaders focus on strategy, tools, or structure.
But the real force driving performance is the one they overlook: culture.
Not the slogans on the wall.
The unwritten rules. The defaults. The invisible system shaping decisions, behaviors, and results.
Culture-First Leadership is a group coaching experience for tech executives, founders, and senior engineers who want to lead with more clarity, influence, and impact—especially when they aren’t in direct control.
This isn’t about adding another framework.
It’s about learning to see culture clearly, shape it deliberately, and lead through it with confidence.
Because if you’re not shaping the culture, it’s shaping the results.
And they might not be the ones you want.
Introducing Culture-First Leadership
This isn’t your typical leadership program. Culture-First Leadership is a transformational group coaching experience designed to help tech leaders like you understand the true power of organizational culture and use it as a strategic tool to enhance your leadership.
Through facilitated peer-to-peer learning, Culture-First Leadership will help you:
Build a culture-first mindset that becomes the foundation of your leadership practice.
Spot culture-related issues before they negatively impact your organization and nudge them in a better direction.
Align your team’s culture with broader strategic goals to drive long-term success and innovation.
What You’ll Walk Away With:
A deep understanding of organizational culture and how it influences the success of your teams and company.
Practical methods to lead with culture in mind — transforming your leadership approach from reactive to proactive.
Actionable strategies to identify culture-related challenges and shift them, so your leadership can drive sustainable, long-term success.
This program isn’t about adding more to your plate — it’s about leading smarter and focusing on what truly drives results: building an extraordinary organizational culture.
Why Choose Culture-First Leadership?
With over 30 years of experience in tech leadership, I’ve worked to build high-performing teams and cultures that truly drive success. Through leading software and product development, as well as advising on organizational culture, I’ve seen that the most lasting results come from the culture you create. Culture-First Leadership builds on this experience, providing a space where you’ll learn directly from peers and gain real-world insights that help you shape culture in your own organization.
It’s not about pre-packaged solutions — you’ll learn from others’ experiences and your own real-world experiments.
You won’t just be reading about culture — you’ll be actively shaping it, with guidance from others who are facing the same leadership challenges.
This program is for leaders ready to rethink how they lead and influence, focusing on the long-term impact of culture rather than quick fixes.
Who This Program Is For
Curious Leaders – Ready to explore what’s possible when you lead with culture.
Intentional Builders – Committed to building not just great technology, but also great teams and a culture that empowers them.
Tech Executives and Senior Managers – Focused on leaving a legacy of strong leadership and high-performing teams that thrive in a positive cultural environment.
What to Expect
In Culture-First Leadership, we’ll dive deep into the dynamics of organizational culture, and how you, as a leader, can influence it through your actions. Here’s a glimpse of what you’ll experience:
A Culture-First Mindset
We’ll start by reframing what it means to lead with culture at the core — why culture isn’t just a buzzword, but the foundation for lasting leadership impact.
Real-Time Leadership Challenges
Bring your current leadership challenges to the table. We’ll explore how to tackle them through a culture-first lens, with peer insights and facilitated coaching.
Culture Diagnosis and Solutions
Learn how to spot and fix cultural issues that others might miss, and build a team environment that thrives on trust, collaboration, and accountability.
Hands-On Learning
Through interactive exercises and peer-to-peer discussions, you’ll learn practical techniques for implementing cultural shifts within your team.
Reflection and Action
We’ll close each session with actionable insights and clear steps you can take to put culture at the center of your leadership strategy.
Join the Case-Study Pilot
Now inviting 4–6 tech leaders for a case-study pilot of Culture-First Leadership.
We’re gathering a small group of senior tech leaders for a special pilot of Culture-First Leadership. This is a live coaching experience designed to help you better understand, shape, and lead through culture.
As part of this case-study cohort, you’ll help shape the timing and flow of the sessions. Your feedback will directly influence how this program evolves. In return, you’ll get early access to a high-impact experience at a reduced rate—and personalized coaching in an intimate, high-trust environment.
If you’re interested, apply below. We’ll review applications on a rolling basis and reach out to schedule a short conversation.
Ready to lead with culture?
Not sure if it’s a fit? I’d love to hear from you. Just shoot me a note at todd@toddwebb.co